
Lisa
My mom was the kind of mom who loved us so much that she wouldn’t let us eat junk cereal. I’m not going to lie: I always wanted her to be the kind of mom who loved us so much that she would let us eat junk cereal. But high prices and the ingredient list always stood between me and that box of Lucky Charms.
I used to commiserate with Jody, my best buddy in grade school. We couldn’t figure out if her mom was crueler or kinder than mine. Her mom let her get any cereal she wanted—so long as she could correctly pronounce the entire ingredient list. Since our second grade reading materials never included words like topopherols or pyridoxine hydrochloride, Jody never got to eat junk cereal either.
My only reprieve came in the form of visits to my Aunt Cindy’s house. Aunt Cindy let her boys eat junk cereal only on Sunday mornings. She’d put the boxes on the table at 7am and take them away at 8am. If you wanted a bowl of the best, you had to be up, dressed and waiting at the table. I don’t know if it was my five boy cousins or the time limit or a combination of the two. Either way, cereal eating was not about enjoyment so much as it was about competition. Lucky Charms were always the first to go; it never took more than 10 minutes for someone to get to the bottom of the box.
A secondary rule at Cindy’s house was that you had to completely clean your bowl before you could pour yourself another. Since I wasn’t a fast eater, it was always about getting that perfect balance—pouring as much cereal as possible, but not so much that it would get soggy before I could finish it.
For our mathematically minded readers, Tagg has been kind enough to put this information into quantitative terms:
The flavor and satisfaction derived from any cereal is directly related to how long this cereal has been floating in milk. The equation in Figure 1 allows us to calculate the optimal flavor timing of Lucky Charms. By inputting x, which represents the number minutes the Lucky Charms have been in milk, we can calculate the Lucky Charms flavor factor, or FlLC. (By inputting 0 for x, we can calculate the flavor factor of dry cereal.) So, for example, after 1.8 minutes, Lucky Charms has a flavor factor of 6.96. After three minutes, that dips to 2.33. After 20, the flavor factor drops to -252.04. For Lucky Charms, the optimal flavor moment is 35.5 seconds, where its flavor factor reaches an astonishing, and nearly perfect, 9.84. (See also Figure 2, the accompanying graph.)

Figure 1

Figure 2
The equation was derived based on theory and verified using extensive experimentation.
I’ve heard people talk about the moment they realized they were an adult. Mine didn’t come when I bought a car or got a full-time job or moved into an apartment all by myself. Nope. My “you are officially an adult, Lisa Piorczynski” moment came in the cereal aisle at Smith’s grocery store in Provo, Utah. As I gazed longingly at the box of Lucky Charms, it occurred to me that I could purchase any cereal I wanted. I grabbed the box and looked at my sister, who was shopping with me. “Don’t worry, Lisa,” she said. “I won’t tell Mom.”
Over the next 48 hours, I was in heaven. I poured small portions, which enabled me to enjoy the cereal at its maximum flavorfulness (9.84!) at any time of day (snack! brunch! dessert! another snack!) I felt confident. Independent. I had arrived.
I never went crazy with my newfound cereal purchasing freedom, though I definitely enjoyed it. And every time I bought a box, I thought to myself, “I’m going to let my kids eat this stuff.”
But something disconcerting happened this past weekend as I was grocery shopping: In the cereal aisle, I watched a college-aged woman grab a box of Froot Loops. I found myself worrying about her teeth and the cavities she didn’t want and the fact that the sugar wouldn’t stay with her or give her the best start to her morning. I bet she can’t correctly pronounce the ingredient list, I thought.
It seems that the “ah ha, you’re an adult” moment comes more than once. Which is to say: Congratulations, Mom. You’ve won again.





36 comments
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October 6, 2009 at 8:43 am
sar
Tagg should read Cryptonomicon if he hasn’t already.
To my chagrin, my mother has proved right about many a thing. But I still eat ice cream for breakfast, so I haven’t given in to adulthood yet.
October 6, 2009 at 9:31 am
Heather
My “I’m an adult” moment came when a $4.39 box of Basic 4 became my cereal splurge of choice
October 6, 2009 at 9:36 am
Leah
My adult moment came when I bought a can of Chef Boy-r-dee and it didn’t taste the same as I remembered it. My kids are still little (4 and 2) but the closest they get to junk cereal is HoneyNUt Cheerios (and I feel guilty about that). They are whole wheat bread kids too. But this mom’s got her breaking point too- they eat kraft dinner at least one a week with hot dogs in it.
October 6, 2009 at 9:43 am
smylies
Leah, you give your kids Honey Nut Cheerios? How do you live with yourself?
Tagg, I’m so glad you chimed in. Yours was the only part of this post that made any sense to me.
October 6, 2009 at 10:10 am
S.A.S.
I wonder if Lucky Charms knows that it has made its way into nearly every American life in some way or another – either the child’s deprived perspective as they looked longingly at the multi-colored box (you, me, etc.), or the mother’s as she was perhaps unwittingly resented for the bowls of wheat mush she placed in front of us each morning instead (probably not unwittingly, let’s be honest).
I wrap up my Freshman year in these 6 delightful, freedom-bearing words: Lucky Charms, candy corn, white bread. It was a really good year.
October 6, 2009 at 10:27 am
No One You KNow
I heart Lisa.
I heart my kids.
I heart Lucky Charms, Cookie Crisp and most of all, Fruity Pebbles.
I heart my dental insurance.
I think that flavor/satisfaction equation is so powerful it needs a bigger platform to shine.
I need to forward this. It’s life changing.
October 6, 2009 at 10:54 am
Howard
This might be my favorite post of yours, because I can relate to it so well. Plus it has that wonderful equation. I love that the 9.84 is “astonishing”, that word is a funny word anyways, but thinking about someone sitting there, eating a bowl and not truly realizing just how flavorful the food is *until* they did the math and then they sit gaping, open mouthed, milk dripping out, reveling, ASTONISHED at how tasty their food is. Hehehaha! This is a great post. I raise my spoon to you madame.
October 6, 2009 at 11:17 am
Traci
Did anyone else notice that the film on the top of your Lucky Charms bowl would make excellent wallpaper glue? I think that was my I’m an adult moment.
Also, right now, while my daughter is saying “let’s play we are half womans half horse!” I remember spending six hours of every day being able to play games like that and only stopping for a quick bowl of Lucky Charms. Now I would just love to eat my Kashi and read the paper in peace. Oh my gosh, I’m old.
October 6, 2009 at 11:26 am
Tiffany Lewis
So, so great! Love the idea of reading the ingredients.
My kids get cocoa pebbles every year for Christmas, one box per child. The rest of the year it’s not even cold cereal, it’s oatmeal or eggs or French Toast.
Someday I know my kids will love me.
October 6, 2009 at 11:51 am
corktree
This is too funny. In what must have been a highly deliberated compromise in my childhood home, my father would come back from the store every Saturday morning with either donuts or Lucky Charms to reward us for Saturday chores. My mother never said anything about it so I know she must have made concession for it in some way. I’ve somehow managed to fool my family into false notions of “unhealthy” so that when they think they’re cheating I only cringe the slightest bit.
October 6, 2009 at 12:01 pm
lisapiorczynski
Sar,
It’s on our bookshelf. You know my husband well.
Heather,
Yep, responsible cereal choices definitely = adulthood.
Leah,
Oooooh, I remember that “this doesn’t taste as good as it did when I was little” moment. Mine came with Jos. Louis cakes. (I think you can only get them in Canada. Maybe?) Anyway, they’re like Hostess cupcakes. And I remember them being the best thing ever. Turns out they aren’t. And, you and my mom have a lot in common: HoneyNut Cheerios was our treat cereal, too.
smylies,
Stop talking and go get me some Raisin Nut Bran.
S.A.S,
White bread! Oh, I remember buying my first loaf. And then going back to wheat bread. Yeah, again, Mom you keep winning. Dang it!
NOYK,
Wait for it… Tagg is going to post more graphs/equations for different cereal types in the comment section. Grape Nuts, for instance, shows a very different pattern.
Howie,
Tagg totally deserves a shout out here. I woke him up at 3am and asked him if he could write a mathematically correct flavor equation. He clearly obliged. What a rocktastic husband. (Love that word, Sarah.)
Traci,
Hilarious. Kashi. Yes, nothing will make you feel old like craving that.
Tiffany Lewis,
FYI, Jody eventually mastered the ingredients list. And her mom added a second rule: you had to recite it in under 15 seconds. Totally impossible. (Just in case you ever need that.)
October 6, 2009 at 12:03 pm
lisapiorczynski
corktree,
Your comment reminds me of a friend who doesn’t give her daughter sugar. The kid’s notions of healthy food and unhealthy food are totally messed up. She thinks bran muffins are cupcakes. It’s a brilliant approach.
October 6, 2009 at 12:09 pm
corktree
Yeah…I’m not quite that far down the beet sugar path.
October 6, 2009 at 12:41 pm
sarahlolson
Tiffany, “The rest of the year it’s not even cold cereal, it’s oatmeal or eggs or French Toast.”
Not EVEN? Sounds like heaven breakfast at your house. (Or maybe that’s just because I’m an adult?)
At my house it was cold cereal on Christmas and oatmeal (not the packet kind) and powdered milk the rest of the year. They meant well (aka couldn’t afford anything else), but I’m still recovering.
Powdered milk. Gross.
October 6, 2009 at 12:59 pm
bfwebster
Another relevant graph:
http://xkcd.com/418/
My all-time favorite cereal was actually Post Fortified Oat Flakes, which sadly is no longer made. ..bruce..
October 6, 2009 at 1:29 pm
beckarecka
sooooooooo. What stratosphere on the age spectrum does this put me: I make my family eat grits, oatmeal, cream of wheat or pancakes/waffles because cold cereal makes my teeth hurt. Not the wussy, “Oohh, the sugar, I can feel it coating my beautiful enamel.” But, “Dang! this stuff is too hard!”.
I do believe that was my light bulb.
October 6, 2009 at 1:40 pm
Lea Hayes
Lisa
I think I should show this to Uncle John. He soaks his Harvest Crunch for about 15 minutes before he eats it. Yuk! Yuk! Yuk! Warm milk and soggy cereal. I shudder at the thought.
When I was a child my father made breakfast on the weekends when he was home. Huge bowls of oatmeal with a blob of butter in the middle and lots of brown sugar ( we did not pour milk onto our oatmeal…shuddering at the thought) and a side of soft boiled eggs and wieners. Mmmmmmm.
We never had cereal in the house. I loved going to friends places to sleep over so I could have junk cereal for breakfast.
October 6, 2009 at 1:43 pm
Alicia
We were only allowed to have even healthy “dry” cereal on Sundays. Every other day it was oatmeal or whatnot. I gorged on Honey Bunches of Oats in college, but like you, I got over it. I still look at Cookie Crisp in awe though. Cookies for breakfast, what must it be like!
October 6, 2009 at 1:45 pm
Howard
Lisa and Tagg – Grape Nuts is my favorite cereal. I look forward to Tagg’s results for that cereal so I can time my consumption and maximize the subsequent satisfaction.
Tagg, you might need to test with evaporated milk as well, if only for nostalgic purposes. Maybe build a dairy matrix to quantify the impact of different viscosity levels, milk fat content and the work involved. Use Newton’s third law, f=ma or flavor=mastication*age. What if you use non-homogenized raw milk and “forget” to shake up the gallon so that you get mostly cream? This must be studied.
Sarah – I remember going on family trips, staying in KOA camps and eating homemade granola, which I swear had peat moss, juniper berries and tree bark in it, moistened slightly by under-mixed powdered milk. Mmmm the little soggy chunks of undissolved powdered milk that puff open as you choke them down. 30 days in a van and tent, eating granola and powdered milk that had a weird blue hue to it. Good times. I can’t wait to take the kids.
October 6, 2009 at 2:35 pm
Kiasa
Yes, this is hilarious!
Growing up we were only awarded a “sugar cereal” of our choice each year on our birthdays. For some reason I always choose Trix or Fruit Loops; all those enticing colors, I suppose. It wasn’t until about a month ago, when I sent my husband to Rite Aid to pick up some milk and he came home with Cocoa Puffs, that I realized I had missed out on the most delicious, chocolaty goodness (in the form of breakfast cereal) that ever existed. If there was an award for the best cereal milk ever slurped from a bowl, Cocoa Puffs would win. Hands down!
October 6, 2009 at 2:45 pm
Anna L.
Mostly, this made me really want a bowl of Lucky Charms. Don’t worry though, there is no way I will be sharing it with my baby daughter. I don’t want her stinkin’ germs on the spoon.
October 6, 2009 at 3:25 pm
AMG
I don’t buy Lucky Charms, but I always try to feed my kids oatmeal while I eat the Honey Nut Cheerios. Where’s the sense in that?
October 6, 2009 at 3:39 pm
Emily
I guess I fall on the other side of the spectrum; we had any sugar cereal we wanted growing up. Lucky Charms, Cocoa Pebbles, Fruit Loops, Cinnamon Toast Crunch, the list goes on. And we didn’t just have one or two flavors at a time. We had at least 5 or 6 flavors to choose from on any given morning. Oh, and if cereal wasn’t our fancy that morning – there was always Pop Tarts (gasp!).
Then I went to college and never bought the sugar cereals. It was all oatmeal and shredded wheat for me and I was in heaven.
October 6, 2009 at 4:56 pm
Tiffany
This post and all the comments are awesome! My childhood experience fell into the rarely any sugar cereal camp. I also followed the pack and went crazy with sugar cereals when I went to college. The funny thing is I still purchase sugar cereals occasionally (love Lucky Charms) but they sit on my shelf for a long time. I find myself wanting mini wheats or raisin bran flakes more often. So weird to be an adult…
One of my sisters has the rule that the kids can have sugar cereals on Sundays after church (snack/small lunch) if they’d been good. Last month after my nephew’s baptism on Saturday, another nephew was confused and distraught that they couldn’t eat sugar cereal after returning home. I think he equates having to wear church clothes, pray and sit still with sugar cereal as the reward.
October 6, 2009 at 5:57 pm
Cheryl
Oh how things have changed. My kids got hooked on toast with Nutella when my oldest was 2. They want it every morning. Guess who was the one to introduce them to this? Nana (aka my mom, the cereal general). Now I have to give them toast with Nutella all the time… Luckily they eat it on whole wheat and we always have fruit on the side… (Love you Mom, but you’ve gotten soft!)
I still indulge in a bowl of Lucky Charms every once in a while… I savor every bite!
October 6, 2009 at 6:03 pm
Amanda
My mom somehow convinced all of us that tomatoes were a great reward for being good. I can still hear her, “If you clean up your room and make your bed, you can eat an entire tomato! You can even eat cottage cheese with it!”
Sick.
But still, there is nothing that makes my bad days better than eating a tomato like an apple.
My husband always asks me to sleep in another bed on those nights (he’s only {sorta} joking)–he’s highly disturbed by it.
October 6, 2009 at 6:37 pm
Angelique
I am so, so, so anti-soggy flakes that I don’t pour milk on my cereal – instead I eat my Honey Bunches of Oats in the following sequence:
1) spoonful DRY HBoO
2) sip of skim milk
3) chew and swallow
needless to say, I don’t eat cereal in public or really in the company of anyone with whom I don’t share DNA
October 6, 2009 at 8:22 pm
Lisa's Husband/Guyfriend/Tagg
@sar
Yup. What Lisa said.
@Leah
Chef Boy-R-Dee. Me, too. Not kidding. Provo+microwave+Spaghetti O’s= disillusionment of Eliot’s Wasteland proportions
@No One You KNow
Bigger platform? Amen.
@Howard
I have to confess that I’m still tweaking the Grape Nuts Flavor Factor Equation (or FlGN). And I’ll explain (or give excuses) why.
In broad theoretical brushstrokes, it would appear that this should be an easy equation to calculate. Easy, like Cheerios (which is cake: FlCh=-1.8|x|+10), because Grape Nuts only has one variable to calculate: the Grape Nut itself. However, the majesty and mystery of the Grape Nut does not reveal itself so simply. Primarily because of this one question: What is a Grape Nut? (Not a grape. Not a nut. Just delicious.)
Tentatively, the equation (but only for minutes 0-6) looks like this: http://tinyurl.com/grapenuts1
This equation shows that Grape Nuts are good as the milk soaks in a little. Then there’s a peculiar (i.e., not tasty) transition as the milk soaks in more (approximately minute 3). After the milk has soaked in a bit more, it’s delicious. And then sudden, at that moment when all the milk is gone (minute 6), it’s just weird (and bad) again. Where does that milk go? Only the nuts know.
Additionally, all previous equations had all assumed 1% milk. We are busy developing multivariable analyses, which would include, as you noted, milk fat’s effect. See, e.g., http://tinyurl.com/milkfattime
The Im(z) axis is the percentage of milk fat. The Re(z) represents time away from peak flavor factor (PFF). And Re(cos(z)) shows the flavor score. Please not how much additional flavor whole milk adds, in this instance, to Frosted Flakes: a breathtaking 14.8, which dwarves skim and 1% milk (which is no surprise to any real cold cereal connoisseur). I believe Lucky Charms might score a truly epic 20. Testing are ongoing.
(Further: Note that cereals such as Lucky Charms, by introducing multiple cereal media, create the need for more complex equations. One factor to account for the delicately frosted oats stratum. Another to capture the effect of the perfectly crisp and appropriately liquid resistant marshmallows. An additional adjustment, the gestalt variable (G’), also needs to be included for any multimedia cereal to have an accurate equation.)
And, btw, growing up, there were no sugar cereals in my house. Honey on Cheerios was the big treat. (Deprivation can lead to fixation. Just so you know.)
October 6, 2009 at 10:15 pm
Elise
I honestly don’t remember ever having cold cereal growing up, not even healthy kinds. However, we did get to have one Twinkie half on Sunday Conference mornings. We anticipated Conference all year. We loved that half a Twinkie. But is there anything nastier really? That is when I knew I was an adult. When I couldn’t make myself think a Twinkie tasted good no matter how hard I tried.
October 6, 2009 at 11:29 pm
Patrick
Tagg,
I appreciate that you used Wolfram to model the pleasure derived as a function of time in the milk for various cereals, but I’d have to disagree about the merits of Grape Nuts. It is true that they are not grapes nor nuts; they are rocks. The only impact that milk might have on a rock is erosion. . . and good riddance.
I suppose that I’m not an adult yet.
October 7, 2009 at 1:29 am
Louise Plummer
I’m late, I know, but you and Tagg are obviously a power couple. This was brilliant.
October 7, 2009 at 9:59 am
Kandie no longer in Japan, but adjusting
Two comments on this delightful post
1. In Japan most cold cereal is sold in little cute packages and is considered a special treat, eaten dry, like a small pack of chips or Fritos. Very sensible, I might add.
2. Tagg, your analyses are brilliant–and here I thought higher math was only useful for getting into space or something else equally esoteric.
Thanks,Lisa–a very thought provoking article–but I still prefer whole wheat toast and miso soup for breakfast.
October 7, 2009 at 1:12 pm
Howard
@ Patrick – If you don’t like Grape Nuts -yet- just add more math. Two scoops of sun ripened Pythagoras, or better yet, tasty tasty quadratic equations sprinkled on top! The Quadratic is also heart healthy, lowering your bad cholesterol!*
@ Tagg – I knew that those years at BYU, Oxford and Colombia were going to pay off, big time. I think that you are close to revealing the long sought after Universal Constant, a simple, elegant number, representing a ratio of time:cereal:milk that can be applied to all cereals, regardless of cereal isotope (ex. LC14 = LuckyCharms which contains 14 oaty bits/marshmallow versus LC11 = MarshmallowMateys which contains 11 oaty bits/marshmallow).
I have negotiated some time at CERN (Cereal Eating Research Nitty-Gritty) for further study. Their Cerealtron is the 5th largest in the world.
@Lisa – Sorry… we are so off topic.
*Results from FDA testing pending
How
October 7, 2009 at 3:07 pm
Meredith Campbell
My mom didn’t let us eat sugar cereal very often either, and having 4 brothers, I never got much when she DID buy it. I know, poor me. I made up for it by living off of Life cereal and Marshmallow Mateys at the Cannon Center freshman year. My favorite is now Kashi, or when I want something sweet, Honey Bunches of Oats. That cereal ROCKS.
I loved the equation. My major comes in handy after all these years. Thanks Tagg.
October 8, 2009 at 3:53 am
Liz
Growing up it wasn’t that we couldn’t have sugary cereal is was that we couldn’t have expensive, name-brand cereal. I’m starting to realize most of my parents grocery purchases we wasn’t re based entirely on cost, not nutrition.
Now that I buy my own groceries I’ve found this is a difficult habit to break. Why do nutritious things always cost more?
I do sometimes buy name-brand, sugary cereal though. Expensive and bad for you.
October 15, 2009 at 8:22 am
Kelly Pilling
I think I had the same wxperience. At the same Smith’s. Or maybe it was Reams??